Let’s be real: The Manhattan crowd that flocks out east every summer has access to anything and everything. So the only way for East End stores to compete is by offering tightly edited selections and store exclusives. It’s all about curation, people. Here’s a look at the seven new spots that rise above the rest.
Posting up–you guessed it–poolside (at the Montauk Beach House) is this immersive concept shop and experiential event space with an excellent selection of unique items. In addition to offering standout swimsuits from Myra Swim and Bikyni, the shop is hands down the best place to score sunglasses in Montauk.
Mixology boasts 1,500 square feet of retail space devoted to women’s contemporary clothing. But unlike say, Intermix, it focuses on price point, bridging the gap between fast-fashion retailers like Topshop and Zara and traditional, higher-end Hamptons boutiques. Among the 60 labels offered are cool up-and-comers like Jet by John Eshaya and Show Me Your Mumu.
WHAT GOES AROUND COMES AROUND
The famed vintage purveyor with outposts in NYC and LA has set up shop out East. Hamptonites aren’t typically fans of used, though, so the shop has smartly brought it’s A-game. Swoon over rare vintage pieces from Hermès, Emilio Pucci, Gaultier and Balenciaga .
The denim market is generally oversaturated, but this is the only place on the East End to get expertly crafted custom-made jeans. Plus, this outpost will make you a one-of-a-kind $1,200 pair faster than its Manhattan flagship.
A new addition to the Hamptons activewear scene, Juja is heavily focused on yoga wear and carries about 15 independent brands. Keep your eyes peeled for the first collections from Crane & Lion, Red Tiger and Electric & Rose.
COUNTRY CLUB PREP
Unsurprisingly located in the Waspiest hamlet, Country Club Prep’s new pop-up is brimming with preppy faves from brands like Lilly Pulitzer, Jack Rogers, Lacoste and Vineyard Vines.
OK, so this one technically opened last season, but activewear purveyor Bandier has since expanded with trunk shows, store exclusives and e-commerce. The sporty store stocks lesser-known brands like Beth Richards, Prismsport and Ward Whillas as well as well-known labels like Norma Kamali and Stella McCartney for Adidas.